Sairo is a creative agency building bridges into WEB3 (WEB3D, VR, AR, Digital Twins, Metaverse) with a focus on Luxury, Fashion, Collectables & Antiquities.
As a result of COVID we started Sairo in response to the WEB3 space accelerating at an unprecedented pace. Young and agile we have all grown up on the building blocks for WEB3, it became clear we needed to get into the space before the market saturated. Coming from recent education backgrounds and studio’s we felt disheartened by the lack of movement into the space and mixed opinions regarding it. At our core we believe “to move the creative sector as a whole positively, we need to help brand understand the potentials of the Metaverse through education and start to build the bridge into this new digital word” Matty Hall, Co-Founder of Sairo.uk.
WEB2 created a space where making human connections online via social media was possible. The Metaverse takes that a step further by making our digital footprint as valuable as our physical footprint. At Sairo we are bridging brands to the Metaverse through spaces, products and services with immersive 3D experiences.
The Metaverse is still in early development. Partisan with industry thinking we believe the best of the Metaverse is to come. If we we’re helping build a skyscraper then we’d still be at the first initial levels of construction. It’s important to be planting seed’s in the space both as a company ourselves but for our clients too. We’re doing that by working with WEB3D, VR, AR, Digital Twins & Metaverse sites such as Decentraland to tell an immersive story. Using this technology we’re able to tell a far more engaging story to the customer in a truly interactive way.
What is the value of this?
- Exhibitions (Historical) - We are helping curators save thousands by scanning exhibitions. The problem is that storage, re-set up exhibitions and movement can cost a lot. We can capture and curate in a digital space so you can keep the exhibitions set up long term online.
- Interactive Web (Luxury products) - We have been able to help brand create interactive experiences straight on their website. Helping their audience to make the decisions to buy the product so much easier. Why see a picture of a chair when you can explore a 3D one online helping you to visualise the real thing within your physical space.
- AR (Fashion) - We have been able to help brand take their first steps into Mix reality. Creating unique, stand out experience via AR platforms. Creating much deeper connections with their younger audiences.
By James Ascroft, Matty Hall and Will Sames.
This item was submitted on 18th July, 2022.